For this post I will be explain how I made the Colony Termite Logo and Business card.
I always start with a sketch/sketches.
From there I put in on Illustrator to pen it out to get a feel for the font I want. I usually spend hours staring at it, making changes and then taking a break to refresh my brain and come back to keep editing.
Afterwards, I go on the internet to search for fonts that fit what I am looking for. I usually choose 2-3 and play around with it.
I make 4 variants with different colors. The most important ones are probably the black and white ones, to save companies money with printing costs.
After I choose the one that I feel fits the company to best, I then go to designing the business card. Tinkering with fonts, layouts, and various colors.